Thursday, October 9, 2008

Trademark infringement in PPC is a growing problem on content networks and major search engines

Click Forensics Launches Trademark Abuse Reporting

Click Forensics has introduced a new feature for its advertisers, which allows them to identify, and track organizations that unlawfully use trademarked names for search marketing campaigns.

The new feature produces updated reports on possible trademark abusers who use well-know brand names to generate Pay Per Click (PPC) traffic. Companies can use the new feature to take action to protect intellectual property and their own search marketing investments.

Trademark infringement in PPC is a growing problem on content networks and major search engines such as Google, Yahoo! And MSN. Perpetrators regularly register domains containing well-known brand names and then display ads on them to generate traffic and PPC ad revenue. Internet users often see the results when mistyping a Web site URL and then find themselves on a different Web site with lots of ads and pop-ups.


The Trademark Use report works by flagging registered domains using trademarked names. Similar to a spam filter, Click Forensics for Advertisers generates regular updates on new sites committing click fraud, trademark infringement or those sending bad traffic to clients and members.

"The impact of trademark infringement in search advertising goes beyond consumer annoyance," said Paul Pellman, CEO of Click Forensics.

"It's affecting the advertising budgets of major brands as they're forced to spend more money to get the high-quality search traffic that is rightly theirs. We're helping to change that by giving brands a tool they can use to fight back."

The original source for this post came from an article Mike Sachoff of Web Pro News wrote on 10/9/2008.

No comments: